Press Release Submission Services
Get your brand, business news and announcements in front of a wider online audience with professional press release submission and distribution services from AGR Technology.
A well-prepared press release can do more than announce company news. It can help strengthen your brand presence online, create additional opportunities for people to discover your business and support broader SEO, digital PR and AI visibility strategies.
At AGR Technology, we help businesses, brands and agencies prepare and distribute press releases through relevant online channels, with solutions available for both one-off campaigns and ongoing digital PR activity.
Ready to put your news in front of a wider audience? Talk to AGR Technology about your press release.
Professional Press Release Submission & Distribution
Submitting a press release is easy. Getting it structured properly, aligned with your marketing objectives and distributed through suitable channels requires more thought.
AGR Technology can assist with the process from content preparation through to submission and distribution, depending on the requirements of your campaign.
Our press release services can support:
- New business and brand launches
- Product and service announcements
- Company milestones and achievements
- New partnerships and collaborations
- Events and campaigns
- Awards and industry recognition
- Business expansion and new locations
- New products, technology or services
- Industry announcements and company updates
- Newsworthy stories designed to strengthen brand visibility
Whether you already have a finished media release or need assistance developing the content, we can help determine the most suitable approach.
Why Use Press Releases for Digital Visibility?
Traditional PR and modern digital marketing increasingly overlap.
A properly developed press release creates another piece of information about your business that can be published, discovered, referenced and shared online. When combined with an effective SEO and content strategy, this can help reinforce your brand’s broader digital presence.
Press release distribution can support:
Brand Awareness
Put your company’s news and announcements in front of new audiences and create additional opportunities for people to discover your brand.
Search Visibility
A published release can create additional online references to your business, products, services and areas of expertise. Where appropriate, this can complement broader SEO activity and help build a stronger digital footprint.
AI & Search Visibility
Search is increasingly moving beyond traditional blue-link results. AI-powered search experiences and conversational platforms rely on information available across the web when generating answers and recommendations.
Press releases are not a shortcut to AI citations, but they can form part of a broader strategy for establishing consistent, useful information about your brand across relevant online sources helping to capture visibility across LLMs such as ChatGPT, Gemini, Claude, Deepseek, Grok, Google AI Overviews and other leading platforms.
Brand Authority
Regularly publishing genuine company news, insights and announcements can help establish a clearer online presence around your organization, particularly when PR activity is supported by strong website content and other authoritative sources.
Global Press Release Distribution Opportunities
AGR Technology can support brands and agencies looking beyond a single local market.
Depending on the campaign, audience and distribution requirements, we have capabilities to assist with media placement and press release distribution across a range of international markets and regions, including:
- Australia and New Zealand
- United States
- Canada
- United Kingdom
- Europe
- Asia
- India
- Africa
- Middle East
- Other international markets
The appropriate distribution approach depends on the subject matter, target audience, industry and objectives of each campaign. Rather than treating every press release the same way, we can help identify an approach suited to the brand and its intended market.
Press Release Services for Businesses, Brands & Agencies
Our services are suitable for more than businesses looking to publish a single announcement.
For Brands & Businesses
If you have something genuinely newsworthy to announce, AGR Technology can help turn that announcement into a structured digital PR opportunity.
We can assist with:
- Press release content preparation
- SEO-focused optimization
- Press release submission
- Distribution planning
- Online publication opportunities
- Brand and messaging alignment
- Ongoing digital PR campaigns
For Digital Marketing Agencies
Need press release distribution for your clients?
AGR Technology can also support agencies that need a reliable partner for client campaigns. Depending on your requirements, we can assist with individual releases, recurring campaigns and more advanced white-label or agency-focused solutions.
This can be useful when your agency wants to offer digital PR without having to build and manage every part of the distribution process internally.
Need press release support for multiple clients? Talk to AGR Technology about an agency solution.
More Than a One-Off Press Release
A single press release can be useful. An ongoing PR strategy can be far more valuable when it is connected to the rest of your digital marketing activity.
AGR Technology can help businesses move from individual announcements towards a broader digital visibility strategy incorporating:
- SEO and content marketing
- Digital PR
- Brand visibility
- Online reputation
- Search visibility
- AI visibility strategies
- Link and authority-building opportunities
- Website content
- Local and national search marketing
The aim is not to publish content simply for the sake of publishing it. The better approach is to identify genuine stories, useful information and brand assets that can contribute to your wider marketing objectives.
How Our Press Release Submission Service Works
1. Tell Us About Your News
Provide your existing press release or tell us what you want to announce. We’ll look at the subject, business, audience and intended markets.
2. Prepare & Optimize the Content
Where required, we can help structure and refine the release so the information is clear, useful and suitable for online publication.
3. Select the Distribution Approach
We consider factors such as location, industry, audience and campaign objectives when determining suitable distribution and publication opportunities.
4. Submit & Distribute
Your release is submitted through the agreed channels and publication opportunities.
5. Build on the Campaign
For businesses seeking more than a single release, we can discuss ongoing digital PR, SEO and visibility strategies designed around your wider goals.
What Makes a Good Press Release?
Not every business update needs to become a press release.
The strongest releases generally have a clear reason for being published. That could be a significant launch, partnership, milestone, announcement, development or story that is genuinely relevant to an audience beyond the business itself.
A useful press release should answer the basics quickly:
- What happened?
- Who is involved?
- Why does it matter?
- Where is it happening?
- When did it happen?
- What should the reader do next?
It should also be written for people first. Search optimization can help a release become more discoverable, but stuffing it with keywords or turning it into an advertisement usually makes the content less useful.
Press Release Submission That Fits Your Marketing Strategy
AGR Technology approaches press release distribution as part of a wider digital marketing ecosystem.
Your release can support the same brand messaging used across your website, social profiles, search campaigns and other marketing channels. That consistency matters when you’re trying to build a recognizable business online.
For businesses with bigger objectives, we can also develop more advanced solutions combining digital PR, SEO, content and other digital marketing services.
This makes our press release submission service suitable for both one-off announcements and longer-term brand visibility campaigns.
Frequently Asked Questions
Can you help write my press release?
Yes. If you don’t have a finished release, AGR Technology can assist with developing and optimizing the content based on the information you provide.
Do you only distribute press releases in Australia?
No. Depending on the campaign, we can support distribution and media placement opportunities across Australia, New Zealand, the USA, Canada, the UK, Europe, Asia, India, Africa and other international markets.
Can press releases help with SEO?
They can form part of a broader SEO and digital PR strategy by creating additional online content and references to your brand. However, press release distribution should not be treated as a guaranteed ranking or link-building shortcut.
Can press releases help with AI visibility?
They can contribute to the wider body of online information surrounding your brand. AI visibility is influenced by many factors, so no single press release can guarantee inclusion in an AI-generated answer or citation.
Do you work with marketing agencies?
Yes. AGR Technology can support agencies with individual client campaigns as well as more advanced and ongoing solutions, including agency-focused and white-label arrangements where appropriate.
Can you distribute a single press release?
Yes. If you have a specific announcement you want to publish, we can discuss the available options for a one-off campaign.
Ready to Get Your Press Release Published?
Whether you’re announcing a new business, launching a product, celebrating a milestone or building a longer-term digital PR strategy, AGR Technology can help you turn your news into an opportunity for greater online visibility.
Submit your press release or speak with our team about the right distribution approach for your business.
Get Started With AGR Technology
AGR Technology provides digital marketing, SEO, digital PR and technology solutions for businesses and agencies. Specific publication and media placement opportunities vary by campaign, market, subject matter and publisher requirements.